Strategic Marketing & Management
Andrew Anson
Founder, CEOLos Angeles
California
Andrew is CEO of Empowered Banking, a management consulting firm offering marketing management, community development, financial service resources, and government relations. Over the past 20 years partners, clients, and friends have engaged Andrew to help them build a team, establish a business, produce targeted campaigns, develop products, and deploy technology for financial services, creative agencies, emerging business, government, healthcare, non-profit, real estate, and technology.
Highly collaborative, Andrew has produced a workbook on community bank start-ups, a feasibility study for an OTS charter, driven double-digit improvements to sales force performance for 500+ financial sales officers and managers, and moderated a panel on the benefits of enterprise zone business lending for the Federal Reserve Bank and the Office of the Comptroller of the Currency. One of his current projects includes improving the return on REO disposition by working with Home Buyer Education graduates from HUD Approved Housing Counseling Agencies.
Work Sample
- Managed marketing for multiple commercial banking groups at Union Bank including a 10,000 page enterprise wide website conversion.
- Produced course side business entertainment venue at Northern Trust Open golf tournament (formerly Nissan Open).
- Managed marketing for multiple business units, relationships, and online development for Imperial Bank (acquired by Comerica).
- Managed marketing for multiple business units of Imperial Credit Industries (now IMPAC Companies).
- Built a team of consultants across several states to help 500+ Wells Fargo Home Mortgage sales representatives and managers achieve double-digit growth in origination.
- Produced market feasibility study for AAA of Michigan.
- Collaborated with De Novo Strategy to produced a ‘How-To’ workbook on organizing and starting a bank.
- Built marcom and venture capital relationships for Trade Solutions Group, a trade, FX and multi-currency software company.
- Developed and managed technology investment and deployment projects; including, treasury management, core bank processing, online web, CRM (i.e. Salesforce, SugarCRM, Magento), and cloud based solutions (Google Docs, BaseCamp, Freshbooks, etc.).
- Led an enterprise-wide training program 800+ employees for Imperial Bancorp.
- Delivered marketing materials, content, and TV commercials for University College and Extension Services, at CSULB.
- Produced online business platforms for numerous groups including; Colette’s Children’s Home, De Novo Strategy, Long Beach Police Foundation, Los Angeles Customs Brokers and Freight Forwarders Association, and Organizational Support Services.
- Led or served on the board of directors for numerous business and community organizations including the Long Beach Junior Chamber and Long Beach Area Chamber of Commerce.
- Currently serves on the board of the Long Beach Police Foundation and the Pacific Gateway Workforce Investment Board.
- Launched the spark+plug tournament, an elevator pitch competition and speed networking event.
Lead Capabilities
Andrew regularly collaborates with entrepreneurs and executives in financial services, creative agencies, emerging business, government affairs, healthcare, non-profit, and technology.
Contact Andrew when you need to:
- Discover, define, develop, or deploy solutions to help grow or transition your business.
- Build a business model, craft a marketing strategy, organize a team, or plan your next campaign.
- Engage contacts and resources in financial services, creative agencies, emerging business, government, healthcare, non-profit, and technology industries
Key Concepts
Marketing Management, Marketing Investment, Strategy, Business Lending, Cash Management Marketing, Treasury Management Marketing, Bank Marketing, Community Bank Marketing, Business Development, Leads and Origination, Direct Marketing, Targeted Marketing, Community Leadership, Financial Services Marketing, Creative Agencies, Emerging Business, Non-Profit, Technology, Banking, Finance, Start-Up, Entrepreneur, Government Affairs, Healthcare