Research & Planning


Rebecca Kaminsky
Optimized Marketing Team

Orange County
California

Rebecca Kaminsky is a Market Research Analyst and Marketing Strategy and Messaging Specialist. As the owner of a marketing firm based in Tustin, California, Rebecca has worked with small and medium businesses throughout California, and with de novo banks throughout the United States. Rebecca has worked with business owners and bank directors and management to establish market viability, to develop strategic campaigns and messaging for individual products and services, and to develop the necessary creative to catch prospect attention. Rebecca is accustomed to working directly with business owners and Bank Management and their Board of Directors, partnering with them to establish goals, milestones, and the necessary tasks to ensure successful execution of all campaigns.

Latest articles from Rebecca Kaminsky

Work Sample

  • Market Viability Reports – Researched and offered recommendations in a report to dozens of de novo bank groups across the United States.
  • Capital Fundraising – Project Management of capital fundraising campaigns for several de novo bank groups across the United States.
  • Deposit Analysis – Researched and analyzed deposit market share and trend bank trends for dozens of de novo bank groups across the United States.
  • Strategic Planning – Created working marketing plans for business owners in Southern California.
  • Strategic Messaging – Created strategic messaging for online and traditional marketing collateral for business clients in Southern California.

Lead Capabilities

  • Market Research
  • Market Analysis
  • Deposit Analysis
  • Demographic and Psychographic Analysis
  • Strategic Planning
  • Strategic Messaging
  • Creative Development
  • Marketing Collateral Development
  • Sales Collateral Development
  • Branding