Optimization & Target Marketing
Brian Tucker
Optimized Marketing TeamOrange County
California
Brian brings Search Engine Optimization, Search Engine Marketing, Pay-Per-Click Advertising, and Web Analytic expertise to create successful online marketing campaigns. He has developed overall marketing strategies for the software, technical support, entertainment, manufacturing, and education organizations. From collaborating with Microsoft or UC Berkley, to his recent work on Ad Mob’s Mobile Advertising Network, Brian brings clients deep experience rich with multiple perspectives.
Latest articles from Brian Tucker
- Using Search Engine Optimization to drive Paid Search - April 5th, 2011
- Get a Measurable Return with a Simple Pay-Per-Click Campaign - November 14th, 2010
- Great TechCrunch Article on Google Search Instant - October 14th, 2010
- Better Text Ads, and Other Heroic Feats of Pay-Per-Click Management - September 27th, 2010
Work Sample
Brian has developed specialized and highly targeted online campaigns, established performance standards, and advised executive management on numerous business improvements including:
- Provided web analytic consultation for Marketing Communications Department at University of California, Berkeley
- Tracked mobile applications in Ad Mob’s Mobile Advertising Network specifically targeting 3G Phones including the Blackberry, Droid, as well as the first and second generation iPhones
- Optimized multiple corporate websites for increase visibility on Google Search, GoogleBase, Bing, Yahoo! Search, and Ask.com
- Developed monthly trend analysis reports, subject area, and impact analysis business models
- Consulted for numerous small businesses in targeted advertising campaigns
Lead Capabilities
Brian helps clients make smart choices in the establishment and management of their online and targeted marketing. Contact Brian when you need to:
- Optimize your online activities for search marketing
- Establish or evaluate your Google Analytics administration
- Launch an advertising campaign on a social network
- Develop a landing page strategy, layout, deployment and testing
- Acquire or develop competitive intelligence
- Build or improve the performance of an online community
- Create an impact analysis for business modeling
Key Concepts
Marketing Analytics, Search Engine Optimization, Mobile Advertising, Online Advertising, Search Advertising, Social Network Advertising, Key words, PPC, targeted advertising, Client and Vendor Experience Development, Google Adwords Administration, Competitive Intelligence, Social Media and Viral Marketing, Search Engine Optimization, Paid Inclusion, Advertising Copy Development

