Copy Writing & Publishing
Catherine Brock
Optimized Marketing TeamLos Angeles
California
Catherine Brock is a versatile marketing communications professional with SEO content and web marketing expertise. She is experienced and comfortable producing and editing B2B and B2C content, internal communications and sales documentation. Catherine is also capable of developing style guidelines to govern an organization’s communications. She has represented global organizations, including Thomson Reuters and Epson America, Inc., in a communications support capacity.
Latest articles from Catherine Brock
- Safe and Effective Email Marketing - December 3rd, 2010
- Content Guidelines: an Overlooked Source of Efficiency - November 10th, 2010
Work Sample
Catherine has contributed to the messaging and documentation efforts of many small and medium-sized companies in the publishing, banking, finance, and consumer products sectors including:
- Wrote and proofread merchandising/product marketing material for Epson America
- Developed slogans for Epson product lines; wrote ad and advertorial content for various storefront businesses in Long Beach, California
- Wrote product/technology descriptions and branding content for The Results Companies; overhauled sell sheets for bank technology provider to emphasize benefits to the customer; reframed product materials and web site content for sand carving manufacturer to reflect a more modern, more compelling corporate image
- Implemented content-based social media campaigns; edited blog posts for service professionals in banking and career industries; wrote weekly financial/mortgage content for MortgageLoan.com; wrote weekly soft financial features for NextLevelFinances.com
- Wrote and edited press releases for The Results Companies
- Wrote and edited financial brief reports for Thomson Reuters; ghostwrote financial manuscript for published financial expert
Lead Capabilities
Catherine helps clients organize, articulate, and communicate through print, PR, and online channels. Contact Catherine when you need to:
- Produce content for blogs and web sites
- Develop content strategies for blogs and web sites
- Generate articles for marketing
- Produce content with either a B2B and B2C focus
- Develop of communication plans and style guidelines
- Produce and edit soft technical content
Key Concepts
Copy Writing, Writing, Blogging, Article Marketing, Content Management, Content Production, Content Design, Style Guidelines, Publicity Campaigns, Generating Buzz, Web Marketing, Editing, Sales Materials, Product Descriptions, Service Descriptions, Content Strategy, Officer Bios, Website Content, Merchandising Copy, Ad Copy, Product Content, Web Content, Publicity Content, Financial Content

