Heads Up! Last Day to Register is Today (March 11, 2011). Register here. Based in part on our work last August with the Federal Reserve Bank and the Office of the Comptroller of the Currency we have been invited to host a table at the upcoming Urban Marketplace this March. Michael Banner, CEO of the Los [...]
It’s a confusing time for small businesses – no doubt about it. On the one hand, small business owners are being heralded as the cornerstone of the American economic recovery, yet business might be slower than you’d like and money is still tight. On the other hand, if you are looking into borrowing opportunities, you…
What is the word on your street? Managing Your Bank’s Reputation There was once a time, in the not-so-distant past, when banks of all sizes didn’t have to worry about their reputation in the community, let alone the nation. However, with the continuing and increasing use of the Internet and social networking sites to gather [...]
762, 208, 894, 38,387 and 15. What are these numbers? Statistics or stats for short. They are the career mosts: Major League Baseball homeruns (762), National Football League touchdowns (208), National Hockey League goals (894), National Basketball Association point scored (38,387) and World Cup Goals (15). These are some of the most famous stats in [...]
Email marketing increases access to your customers and targets in a cost-effective manner. Use these five steps to get your campaign started.
Here’s a simple Pay-Per-Click (PPC) Campaign focused on targeting a specialized target market. This example offers you measurable approach in making sure you get the most out of your marketing investment. Let’s say you’re a bank president that wants to utilize Online Advertising to create brand awareness and gain leads for your bank. Your institution’s assets [...]
Branding style guides routinely define the rules governing the presentation of logos and trademarks. Too many organizations stop there, however, leaving all sorts of content questions unanswered. These unanswered questions can spark resource-draining debates and lead to costly errors in your printed and online material.
Here’s an interesting article on how Google Search Instant may influence how we search and the results. TechCrunch Article Link to Google Search Instant Page Great Google Search Instant Ad with Dylan
I had the pleasure of attending one of four CRA hearings put on by the governmental agencies that regulate this policy instituted in the late 1970′s. This regulation had change with the changing in how banking is done today. This group included the Federal Reserve Bank, Office of the Comptroller of the Currency, Office of [...]
How Can I Make it Better? Improving Ad Text Today is the final installment of our “how can I make it Better?” series. If you haven’t been keeping up, our topics thus far have been on improving account structure, quality score, landing pages, click-through rate, and now today I’m finishing up with ad writing. I’m [...]
