Here’s a simple Pay-Per-Click (PPC) Campaign focused on targeting a specialized target market. This example offers you measurable approach in making sure you get the most out of your marketing investment. Let’s say you’re a bank president that wants to utilize Online Advertising to create brand awareness and gain leads for your bank.  Your institution’s assets [...]

Branding style guides routinely define the rules governing the presentation of logos and trademarks. Too many organizations stop there, however, leaving all sorts of content questions unanswered. These unanswered questions can spark resource-draining debates and lead to costly errors in your printed and online material.

Here’s an interesting article on how Google Search Instant may influence how we search and the results. TechCrunch Article Link to Google Search Instant Page Great Google Search Instant Ad with Dylan

I had the pleasure of attending one of four CRA hearings put on by the governmental agencies that regulate this policy instituted in the late 1970′s.  This regulation had change with the changing in how banking is done today.  This group included the Federal Reserve Bank, Office of the Comptroller of the Currency, Office of [...]

How Can I Make it Better? Improving Ad Text Today is the final installment of our “how can I make it Better?” series. If you haven’t been keeping up, our topics thus far have been on improving account structure, quality score, landing pages, click-through rate, and now today I’m finishing up with ad writing. I’m [...]

Provided are some of the documents we used in the experts panel we produced for the Federal Reserve Bank of San Francisco (Downtown Los Angeles) and the Office of the Comptroller of the Currency (OCC) back in August of this year. We’ll be adding images and video from the event so you can benefit from [...]