I recently completed a contract with a top ten Interactive Agency. It was a great experience and the one thing I took from it was a Paid Search Strategy, that if implemented correctly can yield good ROI. Using SEO to drive PPC and this is how it works. Step 1.) Need to get the top [...]
Here’s a simple Pay-Per-Click (PPC) Campaign focused on targeting a specialized target market. This example offers you measurable approach in making sure you get the most out of your marketing investment. Let’s say you’re a bank president that wants to utilize Online Advertising to create brand awareness and gain leads for your bank. Your institution’s assets [...]
Here’s an interesting article on how Google Search Instant may influence how we search and the results. TechCrunch Article Link to Google Search Instant Page Great Google Search Instant Ad with Dylan
How Can I Make it Better? Improving Ad Text Today is the final installment of our “how can I make it Better?” series. If you haven’t been keeping up, our topics thus far have been on improving account structure, quality score, landing pages, click-through rate, and now today I’m finishing up with ad writing. I’m [...]
