I recently completed a contract with a top ten Interactive Agency. It was a great experience and the one thing I took from it was a Paid Search Strategy, that if implemented correctly can yield good ROI. Using SEO to drive PPC and this is how it works. Step 1.) Need to get the top [...]
The data may not mean what you think it means. Government representatives ache daily for good news to present to their constituents. Banks and stakeholders yearn for fresh sources of revenue, as well as streamlined regulation. More and more ordinary citizens pine after better jobs, or any job at all. Unemployment skyrocketed into high double [...]
Heads Up! Last Day to Register is Today (March 11, 2011). Register here. Based in part on our work last August with the Federal Reserve Bank and the Office of the Comptroller of the Currency we have been invited to host a table at the upcoming Urban Marketplace this March. Michael Banner, CEO of the Los [...]
It’s a confusing time for small businesses – no doubt about it. On the one hand, small business owners are being heralded as the cornerstone of the American economic recovery, yet business might be slower than you’d like and money is still tight. On the other hand, if you are looking into borrowing opportunities, you…
A killer application (commonly shortened to killer app), in the jargon of technologists, has been used to refer to any computer program that is so necessary or desirable that it proves the core value of some larger technology, such as computer hardware, gaming console, software, or an operating system. A killer app can substantially increase [...]
After a couple tough years, companies have the opportunity to distinguish themselves by looking to the future. Many companies have kept a low profile as far as financial communications and outreach to the investment community are concerned, choosing to focus on capital preservation, expense control, balance sheet management maximizing cash flow. The good news: this will [...]
From my research, this saying comes from the belly gunners during WWII. Twenty-seven feet (nine yards) is the length of the ammunition belt they uses to protect their planes from enemy planes. If you used the entire belt, then you shot the “Whole Nine Yards.” However, using all your ammunition does not means that you [...]
What is the word on your street? Managing Your Bank’s Reputation There was once a time, in the not-so-distant past, when banks of all sizes didn’t have to worry about their reputation in the community, let alone the nation. However, with the continuing and increasing use of the Internet and social networking sites to gather [...]
762, 208, 894, 38,387 and 15. What are these numbers? Statistics or stats for short. They are the career mosts: Major League Baseball homeruns (762), National Football League touchdowns (208), National Hockey League goals (894), National Basketball Association point scored (38,387) and World Cup Goals (15). These are some of the most famous stats in [...]
Email marketing increases access to your customers and targets in a cost-effective manner. Use these five steps to get your campaign started.
